Redken Acidic Bonding Concentrate (ABC) Sulfate-Free Shampoo

POWERFUL ALL-IN-ONE CARE FOR DRY, DAMAGED & COLOUR-TREATED HAIR

The Redken ABC Sulfate-Free Shampoo is Redken's most concentrated all-in-one formula for strength repair for all types of damaged hair. This ultra-rich and luxurious sulfate-free shampoo provides ultimate strength repair, intense conditioning and colour fade protection.

Featuring Citric Acid, this Redken shampoo contains a concentrated bonding care complex that helps to reinforce weakened bonds within your hair to improve hair strength. This pH-balancing Redken shampoo is specifically formulated with an acidic pH to help defend against the negative effects of hair colouring, styling tools, and even water. The result? Hair that looks and feels healthy!

Key Benefits:

• 56% less breakage*
• 82% less visible split ends**
• 11x smoother hair***
• pH balancing
• For all hair types and textures
• Ultimate repair, intense conditioning, and color fade protection
• Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair

* When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo

** When used as a system of ABC Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo

*** When used as a system of ABC Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo