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Curved wooden salon counter with mounted circular mirrors and black styling chairs.

ABOUT US

From the team at Live True London, we're here for all your hair care needs.

A hairstylist working on a client’s hair in a salon chair.

OUR STORY

Founded by award-winning London salon group Live True London, the LTLShop was created to bring our clients professional hair care at an unbeatable price. With product knowledge gained through ten years of salon experience, we want to offer you the best hair care for salon quality hair at home.

Long, wavy dark brown hair with glossy, flowing curls.

LONDON'S FAVOURITE SALON

Named one of London's best salons by ELLE, Harper's Bazaar and Vogue, Live True London exists to help our clients achieve their hair dreams. With a team of hair experts and experienced colourists, we aim to empower our clients to LIVE TRUE.

Two stacked white cosmetic cream jars with ’FIJI’ branding.

OUR MISSION

Our mission is to bring you professional hair care at an unbeatable price. With a huge range of stylist-loved brands available, such as Olaplex, Kerastase and Redken, you're sure to find your next favourite hair product.

Wavy blonde hair styled in soft, glossy waves falls just past shoulder length.

OUR COMMITMENT

We want to bring you premium hair care hand picked by our hair specialists. We promise to offer high quality products and outstanding customer care.

We're always on the look out for new premium hair care and growing our range to accommodate to any hair type, with nothing but the highest quality in mind.

Silver metallic tube of hair styling product held by a manicured hand.

OFFICIAL STOCKISTS

We are official stockists for all of our brands, so you can feel secure in knowing you are receiving genuine products.

 

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