Defy damage with decadence. 2x stronger strands with a luscious, nourished feel*. Luxurious, gentle, rich-lather shampoo. This gentle and creamy system of shampoo and conditioner fortifies and helps repair the strength of damaged color-treated hair. The formula is sulfate-free to allow for a gentle cleanse. Formulated with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers. Vegan Formulas without animal derived products or by-products**

*Instrumental test NY July 22. Strength Cure Shampoo and Conditioner System vs. Non conditioning shampoo

**Every formula is made without animal products or by-products. Pureology never tests on animals

Apply a quarter-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.Follow with Strength Cure Conditioner and Miracle Filler Treatment for best results.

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Pureology is a sulphate-free hair care brand created for all types of colour-treated hair.